The challenge when it came to creating the City of Cockburn Digital Strategy involved reviewing, clarifying, and prioritising technologies, tools, and delivery methods, all with a view to addressing real business problems.
To solve the City of Cockburn's problem, we developed a Digital Strategy by taking a holistic approach - we looked across the entire business and unpackaged the day-to-day issues from the longer-term problems.
Through a series of facilitated workshops, which included getting input from staff from all levels of the business and across all departments, we drilled down to expose these problems in more detail. Our process involved validating those problems and fleshing out potential high-level solutions.
The approach was to look at existing technologies and projects already inflight or scoped for implementation. The next step was to validate the purpose of each project and ensure the expected outcome was aligned to meet the broad business objectives, meet senior and executive management expectations, and to address councillor needs as determined by the council's constituents.
This approach supported staff transparency and contribution, and resulted in some immediate solutions to some of the problems. The digital transformation was well underway.
The City of Cockburn Digital Strategy was presented as a clear and concise document which outlined what would be used as the basis for the organisation to move forward.
It followed the digital pillars identified and ensured the projects were well structured and had “buy-in” from all levels of management and staff.
We worked closely with the Marketing and ICT departments to ensure inflight projects were reviewed. This ensured their business could continue as usual throughout the process and no disruptions occurred.
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