The Perth Zoo is one of the top tourist attractions in Western Australia. With the digital world more prominent now than ever, they understood the need to be more proactive in this space and we have been working continuously with them over the past 18 months on the development of a 5 year digital strategy.

The Challenge

The Perth Zoo has been using several software solutions to facilitate their business needs over the past 15 years, many of which do not have the ability to support the business going forward in our ever-evolving digital world.

The Integranet Perth team were required to review their emerging needs in a holistic manner, and identify a range of pro-active digital solutions across more standard technologies for the Perth Zoo Digital Strategy.

The Solution

To solve the Perth Zoo’s problem, the Integranet web developers and online marketing team came up with a digital strategy for Perth Zoo, by looking across the entire business and unpackaging the day to day issues from the longer-term problems.

Through a series of facilitated workshops that included staff from all levels of the business, across all departments, we drilled down to expose these problems in more detail. This involved validating those problems and fleshing out potential high-level digital solutions.

This approach supported staff transparency and contribution, and resulted in some immediate solutions to some of the IT and digital marketing problems.

The Results

The Perth Zoo Digital Strategy identified and validated all problems encountered by the business and outlined four digital pillars on which to focus, creating 21 project briefs which mapped synergies, relationships and key objectives.

These include alignment with business targets, KPI’s, and customer charters. This project is now seeking budget approval… Watch this space for more information on the Perth Zoo project.

Is your business in need of a refresh to keep up with the new digital age? Our team focus on improving your business solutions now and into the future, making sure you’re ahead of the digital game.

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