With a clear directive to ensure that everyone living in their city can access information, the new mobile application aimed to set the standard of building a close knit digital community. As with anything digital the application had to be easy to update with all changes reflected in real time with a simple user interface for maximum user uptake.
The City of Stirling required a proof of concept council specific mobile application that allowed residents to have immediate access to news and events, as well as personalised information on their specific interests. All of this needed to be accessible on a mobile application that was easy to use across a range of devices.
It is integral to be where your audience are, and meet their needs with ease and accessibility.
This is where mobile applications in today’s digital world are key to numerous business solutions. The City of Stirling was looking to re-postion themselves as not just a typical council or public services provider, but a digitally driven organaisation utilising technology to enhance communication and awareness.
To solve The City of Stirling’s problem we created a proof of concept 'My Stirling Mobile Application'. Our web development team used Xamarin Forms for quick deployment to both Android and IOS devices.
A key focus for the City of Stirling was ensuring the events and news provided to the users were relevant to their interests. To ensure this requirement was met we implemented the AppPortal Personalisation engine which permits users to register 'likes' for topics or events. This information is then used to display the most relevant items when the user returns to the application.
The solution was delivered on time and to the scope of works authorised. It provides CoS residents with a quick and easy way to find out when their bin days are, view upcoming events that interest them and receive general news about their council and local activities.
This application has yet to be released to the public, but in trials conducted to date it has demonstrated an increase in satisfaction of the council residents, giving them the ability to more easily communicate and interact with their council representatives.
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