Not ones to be shy of being in the driver’s seat, our analysts aim to understand what you do, so they can start formulating a plan to optimise how you operate, then drive it in the right direction.
Unlike a traditional business analyst, a digital business analyst is experienced in understanding how digital tools can supplement non-digital processes for your business.
Our digital business analysts will dig deep to review large portions of data, piecing the trends together and creating business cases for the opportunities they uncover.
With a focus on building and optimising digital products based on a data-driven methodology, we’ll capture, validate and propose steps to help you take advantage of the digital world.
Tiffani Iacolino – International Institute of Business Analysis
Getting your own digital business analyst to review your operations ahead of a digital project has become an increasing trend in the business world. For a small business however, this is considered a luxury, and instead, decisions are guided by an individual who seemingly knows what they are talking about.
Here at Dapth, we’ve seen it all, CEOs who set up their company intranet to IT departments implementing change management projects simply by deploying new core employee tools.
Why not do things differently in your small business, and engage help from a digital business analyst instead?
Our digital business analysts offer a different way of making business decisions. Your typical traditional business analyst would focus more on the internal side of the business, whereas a digital business analyst has a more external user facing focus. This is important because looking outward means more of a focus on how clients engage your business, and the flow of data into your business.
Staff and clients are typically bouncing across multiple platforms and data is thrown all over the place. A digital business analyst maps out the touch points, notes the areas of transfer, considers the pain points, analyses the trends, and defines the true needs for an optimised experience for all your users.
Digital business analysts are tasked with understanding and defining a company’s digital ecosystem. They take the SWOT analysis to a whole new level, identifying opportunities for a business to improve their overall performance by better management of their digital practices.
They like to consume all the data possible in order to become the authority on how your business operates, so that when a plan for change is proposed, it's based on fact - not opinion.
Working in a digital world offers the most powerful thing any business could want: user data.
Why is user data so powerful? When reviewed and understood, it allows you to create systems that drive growth. This sort of growth requires an individual with an acute specialty in technology and user focused design systems.
The objective of a digital business analyst is to shift a business into having a digital customer-centric focus. There are technical but also creative, familiar with owning digital projects and using agile development processes to achieve meaningful value to your business and quality user experience for staff or customers.
A traditional business analyst would focus more on the internal side of the business going down the rabbit warren of the processes you assign for them to review.
Digital business analysts have a more external user focus, and look to how a user (customer or staff member) engages with the business via digital technology.
Talk to us and we will walk you through the options. We have a team dedicated on transforming your digital projects to the next level.
Is it time for a coffee?
