Website Development for Perth Disability Services Provider DSF
We partnered with the DSF team to help turn their vision into reality and we couldn’t wait to get started. As Perth’s premier digital strategy leader our role was to construct a plan in order to give users the best access and connection to DSF services whilst offering a range of process enhancing backend functionality for staff.
Our goal was to journey together and enable them to take advantage of cutting edge integrations, supporting their pursuit of digital innovation.
We developed a comprehensive end-to-end solution built in line with future trends in a fast-changing world.
In order to showcase all that DSF has to offer, we needed to completely overhaul their existing website. In the process this would unlock numerous additional digital marketing resources for the team to leverage moving forward, thanks to Kentico.
The foundation of their digital transformation was based around giving DSF the ability to independently manage and expand their presence online.
- Fresh new public facing website featuring a custom design
- eCommerce functionality, payment gateway and POS system
- Marketing modules for data collection and automation
- Fully customised library module that’s quick and easy to use
- Tutor portal boasting a range of handy features and automation
- MYOB integration making reconciliation a breeze
- Events module to manage a range of activities with a mobile responsive calendar
To shape DFS’s digital presence online, we conducted a series of workshops identifying personas and typical service users. From there we could clearly define a website layout and hierarchy to support the wide range of website goals and unlock new opportunities. Starting the project on the right foundation was crucial in ensuring everything DSF had to offer was correctly on display for all to see.
Future focussed eCommerce evolution with MYOB integration.
As DSF experienced growth, it became a key priority to evolve their e-commerce functionality. At the same time it was imperative to leverage user insights and collect valuable data to help them continue to transform their organisation moving into the future. We used the website highlight functionality, such as becoming a member, and then seamlessly integrated it with services on offer, such as library resources, events and connecting with a tutor. We then forged a pathway to integrate these together using Kentico to manage user profiles, page permissions and integration directly into MYOB.
Removing limitations and increasing accessibility for all.
Built on Kentico with the best global development practises and a UX first approach, the site features valuable WCAG AA compliance. It provides users with help icons (where applicable) which support both text and media content (visual and audio) which can easily be managed by DSF website administrators.
Automated eCommerce to work for the organisation 24/7.
We made user accounts, purchases, library loans and tutor bookings as seamless as possible, simplifying needless actions and putting in place features that prompted users to complete desired transactions. At the same time we implemented a complex discount structure to support promotional codes (special offers) for members. Price discounts could then be automatically applied when the user is logged in. Administrators can also tag products in order to cross-link resources back to tutoring, clinical services and membership.
Marketing features, data-driven decisions and customer experiences.
Supporting a continual drive for excellence, we enabled key marketing features to gain transparency across all activity. This included:
- Lead scoring, personas and segmentation
- Marketing automation and newsletter management
- Web analytics with conversions and activity tracking
- Unlimited number of content administrators
- Mail merge functionality allowing selected users, members, or groups to be emailed based on email templates
The solution included innovative tools such as easy management of online forms partnered with automated triggers. Automated activities include things such as sending a completion certificate email after a user had attended a workshop, as well as a post event feedback form to gain quality data from attendees. Automated emails were also used extensively throughout the tutor connection process.
Online library system & portal login.
With both a physical and online library system in operation, a key element of the project was ensuring that information was live, accessible and accurate. Users can now access an external DSF members portal that allows:
- Easy interface for librarians to use for inputting reservations and loans
- Visitors to manage and renew their membership
- Booking of workshops available
- Members notifications via email (daily) when a loaned book is overdue
- Powerful search index with item filtering and sorting
- Waitlisting and reservation system for library items
- Automated emails to members when a selected book is returned
Online tutor search and booking system.
A key service for DSF is connecting service users to tutors across WA. We created a tutor management system that featured a powerful search allowing service users to find tutors based on location, availability, hours, tutoring age, or area of focus.
Plus Everything You'd Expect.
It’s never simply ‘just a new website’ and working with local developers meant that DSF received a custom ‘How to Guide’ and staff training by the same developers who built the solution.
The site was built utilising SEO-friendly management to drive customers searching for specific, niche resources online to the newly created website. Using Kentico also meant that sensitive data was highly secure and protected, especially now that eCommerce is involved. If you want help with your next website project, transformation or general guidance – book a free consultation today.