'Digital strategy' - you may be guilty of using the term yourself, or have heard it used around the office. It's all too sad that the term 'digital strategy' has become a mainstream buzzword, finding itself used by every man and his dog. It represents ambiguous goals, visions to reduce overheads or modernise workplaces.
The best people to put meaning to this term are digital strategy consultants who are tightly connected to the ‘implementers’ of the plan (analysts and developers). If an individual creates your digital strategy, they should also provide the team to execute it. This is one of the ways we’re different. We show you the way, and we back it up by providing the team to do it. Are you ready for a truly end-to-end digital strategy? Contact us today.
Our digital consultants (also known as digital differentiation experts) dig deep to strategically find your business goals and keep you ahead of the pack. First, we look at your business goals and then determine the metrics that would deem a good digital strategy.
Secondly, we review your human resources, as we believe digital is for the human, and that your people are essential to a good digital strategy. Knowing your current state will help us refine your organisation from the inside out. A good digital strategy has agreed goals, identified targets, and a shared vision for growth. Our consultants then create a plan that your competitors will wish they had 12 months ago - looking at the elements it takes for you to digitally succeed. Together, we’ll agree on targets to hit, the best tactics, and a timeline in which to achieve it.
The term ‘digital strategy’ refers to a planned organisational change using digital technology and business models, designed to improve performance. Businesses and organisations must transform their digital experiences to meet the rising expectations of their target market, using a digital strategy. A good digital strategy will incorporate consideration of digital marketing elements and marketing strategy. However, a digital strategy is much broader than a marketing strategy as it considers much more than just digital marketing - but all digital elements.
A good digital strategy reviews how technology can improve your business (or team’s) performance. That could look to refine parts of, or the complete operational process, of your business. It may look at enhancing current technologies used, or more appropriate products available in the market today. A digital strategy is important because it defines the direction your business will take to become more effective, protect staff from boring tasks, enhance customer experiences and find a competitive advantage – all by using digital technology.
These are experienced digital technology specific (but agnostic) consultants. Not a salesperson for any specific tool, they instead look to understand your business goals, refine your current situation, and support the repositioning of the business through digital experiences. Think of them as business consultants who understand the power of digital tools to create new competitive advantages - they are special and unique.
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Your digital strategy acts as a central point of focus for how your business needs to operate, with agreed steps to get there – think of it as a map for your business.
With a digital strategy, you can shift away from a reactive state of business and move towards a proactive one. Your digital strategy is a data-driven, future focused plan for organisational change. We understand that businesses and organisations must transform their digital experiences to meet the rising expectations of their users (staff or clients).
We are here to help you improve outcomes of these user experiences through a digital strategy that makes sense for the modern age. Together, we’ll include the right people in the plan, define it, agree on it, and then get on with it.
Digital strategy is a term used to describe the overall plan that a company or organisation uses to achieve its digital change, marketing and business goals. It encompasses all aspects of digital, from website design and development to SEO, content marketing, digital marketing and social media.
A good digital strategy should be tailored to the specific marketing and communications needs of the company or organisation, and consider the various channels through which customers can be reached. It’s important to remember that not all businesses are alike, and therefore not all channels will be equally effective in reaching them.
The goal of a digital strategy is to identify the most effective channels and use them to reach as many potential customers as possible.
Creating a strong digital strategy can be a challenge, but there are a few key things to keep in mind:
1) Define your goals – What exactly do you want to achieve? More sales? More website traffic? More engagement on social media?
2) Know your audience – Who are you trying to reach? What are their needs and wants? What are their pain points?
There's no doubt that developing a good digital strategy is essential for any business that wants to succeed in the modern world. And what business doesn’t?
It's important to keep in mind that your digital strategy should be flexible and adaptable. The digital landscape is constantly changing, so you need to be prepared to change your strategy as necessary.
It can be tough to stay ahead of the curve in the ever-changing world of digital marketing. But with a little bit of thought and process, you can set your business up for success in the digital age.
Here are a few digital strategy tips to help you get started:
1. Know your audience: Understanding who your target audience is and what they want is essential to creating a successful digital marketing strategy.
2. Go mobile: With more people using their phones and/or tablets to access the internet, it's crucial that your website, marketing strategy, digital marketing elements and campaigns are all optimised for mobile devices.
3. Use data: Track your website's analytics to see what's working and what isn't. This will help you adjust your digital strategy (incorporating a marketing strategy and digital marketing elements) to get better results.
4. Stay current: Make sure you're keeping up with the latest trends and reflect this in your digital strategy (which will incorporate consideration of digital marketing and your marketing strategy).
Rajan Sharma – City of Belmont
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