To achieve their current level of success, Iluka has invested carefully in all their valuable resources – whether they’re in the earth, amongst their staff, or online. Which is why they knew that for the company to take the next step, they’d need a highly customisable website, with all the in-house education required to make the most of it. The new website they envisioned would allow them to make the most of strong marketing tools, along with enabling content management staff the ability to add and remove specialised features for any page of the site. In order to empower the team at Iluka to fully manage the website on their own after delivery, hands-on training and a clear 'how to guide' was also needed. And all this would need to be delivered to a very specific timeline.
Integranet has extensive experience and success in assisting clients to move from their limited in-house knowledge, to an educated, confident team capable of fully utilising the power of their website solution. This made us a natural match for Iluka, who shares our view that education is an important part of their website development and delivery.
The website required integration with the ASX, version control, searchable document storage and an event management system. To support Iluka in their digital transformation and ensure the success of this project, our goal was to create a website that catered to a wide range of users, with a well-thought-out user journey.
As we started our investigation into Iluka’s requirements, it became clear that Kentico EMS would give Iluka’s content managers the highly intuitive management platform they were looking for. So, using Kentico EMS as the platform, we developed a wide range of features, including an editable homepage banner, along with hero banners for child pages. This provided website editors with the ability to ensure banner content always reflected Iluka’s current focus and messaging. There were no surprises for their editors working with web page content – with WYSIWYG editing what they saw in the editing screen is what they’d get on the resulting published pages. To make sure keeping the website up-to-date was as convenient as possible, editors were given the capacity to schedule content to be published or unpublished as needed. In addition, we created a single media library to ensure all website images and other assets could be easily maintained and accessed. Finally, Iluka’s website content team were given access to version control, allowing them to roll back to previous versions of a webpage as needed.
Guiding website visitors to the information they needed was achieved through both website navigation and homepage features. An image carousel (which also supports video) was added to the website‘s landing page to highlight the news and reports most relevant to users. We added a top menu bar which offered a simple three-stage navigation pathway for users, allowing them to easily browse the wide range of content being placed on the site. We also built a search bar that included the use of search filters for a more effective result generation.
Of course, there’s more to this new website than good design and content management. Iluka’s large collection of documents found a home in a versatile and easy-to-use document library. Combined with a widget to allow easy access to these documents, users can now quickly filter, search and identify the documents they are looking for.
Next, we created widgets for displaying an ASX stock ticker, along with current stock price, which can be displayed anywhere on the website. The same thing goes for their new events list widget, which integrates seamlessly with our events management solution. All these widgets can be placed in multiple areas around the site giving, giving Iluka’s content editors the power to tailor the site according to their needs, without needing us to intervene.
In order for them to do that, of course, the staff responsible for the website needed to be shown how. The same developers who built the solution were the ones to train the staff. This meant that any questions, no matter how technical, could be answered immediately during each training session.
Success! Iluka now has the website they need, the functionality they need, and the knowledge they need to make the most of this new digital resource. And not only that: Iluka can continue to evolve the site to meet their ongoing long-term growth. Our successful training delivery left the Iluka website team confident in their control over the layout, content, and information architecture of the website, and their ability to keep things up-to-date. Now their website visitors can easily find and access the areas of the site they need. And as they make their way through the website, content managers can gather data on these visitor journeys to continue to improve the user experience over time.
This positive experience with Integranet and using Kentico as a platform has led to Iluka entering into an ongoing partnership with us. Our team continues to support them with additional functionality and guidance as needed, positioning them for future growth.
“The new site is a valuable tool the company can use to deliver sustainable value, consistent with our purpose."
Leigh Nastasi Advisor, Corporate Affairs, Iluka Resources
“Integranet worked closely with Iluka to create a new corporate website which reflects Iluka"’s position as a major resources company and demonstrates our expertise in website development.”
Phil Allen Director of Digital, Integranet